The Creative Minds At WestJet Strike Again.
The creative Canadians behind WestJet's 'Christmas Miracles', generating more than a billion Twitter impressions and more than 36 million YouTube views around the world, have come up with another clever marketing idea. For one day WestJet and Coca-Cola teamed up to share a Coke and a moment of happiness with 136 passengers on a flight from Calgary to Halifax. Free flights and other gifts were offered including a personalized 'wave off' in the video below. The second video was played on the plane before take-off as WestJet felt the need to brief their 'guests' on the proper way to open and enjoy their personalized beverage.