Southwest Unveils New Look

  • Sep 8, 2014 8:08am GMT

Southwest Airlines unveiled their new corporate identity Monday morning with the announcement of their new "Heart One" livery. The new livery keeps the same canyon blue and red, but switches the orange to yellow and freshens up the look with new large billboard titles on the side of the aircraft and a gentler swoop on the tail.

Gary Kelly says that Southwest thought "it was time for a new visual expression of our brand - one that marries our past to our present and sets the course for where we're headed in the future."

You can check out more of Southwest's rebranding effort at their website.